Old Navy Color Cords commercial: joycore defined
You know that Old Navy commercial where those young model type girls are picking pants from a Cord Farm? Yeah, that one. That is the most motherfucking delightful thing I've seen in a while, and only rivals Target's backpack spot and the Lachapelle-directed Burger King/Hootie spot on the awesomeness scale.
What is so great about it? The pretty girls? They sure don't hurt, but there are plenty of commercials featuring pretty girls and they are rarely memorable enough for me to post about them. Is it the cheesiness? Well, Old Navy ads have always been cheesy and dreadfully so that's not quite it either.
And yeah, it's a fucking Old Navy commercial targeting back to school shoppers. It's not particularly smart, witty or compelling, qualities I look for in good ads.
You know what it is? The girls look happy. Genuinely happy. I know, they're just acting, but it's a departure from the forced camp of the previous Old Navy campaigns, where the smiles came off awfully hollow. How fucking excited can you get about polar fleece? Ditto for the stay at home mom who's ecstatic over the shiny their kitchen counter, the family going nuts over an Olive Garden dinner and the twenty-something gushing over the suppressed herpes symptoms.
But these girls, they're having the time of their lives picking pants, running around, bouncing. Wouldn't you be happy too? Seeing people genuinely happy makes me happy and I like being happy. Ergo, I like this commercial.
Me? I like the stripped down and somewhat nonchalant feel of the original but it took a few listens to grow on me. I wonder how it'll be received by the non-blog frequenting audience.
Incredible stuff. Really. Watch it and, uh, gently weep.