Ad links bitches, ad links - Sep 2, 2004

Taken yet again from ad-rag.com:
The Australian: Marketing to women a no-brainer [September 02, 2004]

It is a question that those in the ad industry are desperate to find an answer for. Studies from around the globe suggest women are responsible for 85 per cent of all purchasing decisions – yet by Stevens's reckoning, 80 per cent of all ads either offend women, ignore them or hark back to stereotypes developed 50 years ago. With advertisers spending $8 billion a year to reach consumers, the suggestion that 80 per cent of that could be missing the mark is of great concern to advertising practitioners.

Forget the rest of the article. 85 percent of all purchasing decisions?

Also, an oldie but a goodie from ad-rag, the curse of Dr. Pepper.

From the back cover of this week's issue of The Onion, an ad for American Apprel:


I don't know, AA's been running ads in the back of The Onion with scantily clad hipster models for sometime now, but they decided to get all topical on us. I kinda like this brand.

Finally, I love Billionaires For Bush. See why:
Billionaires For Bush at UFPJ March on Sunday
A31: Billionaires Dance in Grand Central