Together we are lots of goal goal goal

I'm not a big fan of Engrish and the like, since they tend to promote the myth that the Japanese are Hello Kitty-obsessed fetishists. Of course there are going to be cultural differences, but people don't realize that the freaky shit that makes it over to the States are considered freaky shit in Japan as well.

And I can assure you that a lot of Asian language and culture found in American pop culture is often laughably inaccurate too.

That said, I love Onitsuka Tiger National Choir because it's so motherfucking joycore. Rather than try to compete with the ultra-polished branding of Nike or adidas, Asics went the opposite direction and it works. The result is a beautiful celebration of both singing at soccer matches and the Japanese appreciation for goofiness (though I find it a little ironic that companies responsible for creating this site are Swedish and Dutch).

Just lovely.

See performance here (via Cool Hunting).

(full lyrics after the jump)Let's sing along, kids:

Onitsuka
Lovely football
Onitsuka
Lovely greenpitch
Woooooooooooooooooh
INJECTOR

Together we are lots of goal goal goal
And when the saints go marching on and on
We ate all pies and sing a football song
Together we are lots of goal goal goal

Hey Tiger hit the ball
Kick the ball
Kick the ball in goal
Hey Tiger kick the ball
Kick the ball
Kick the ball in goal
KICK IT

Onitsuka
Lovely goalnet
Onitsuka
Lovely linesmen
Woooooooooooooooooh
INJECTOR

Together we are lots of goal goal goal
We're all one team, you'll never walk alone
For football's coming home, it's coming home
Together we are lots of goal goal goal

Nah nah nah naaah na nah
Naaah na nah
Kick the ball in goal
(repeat)

KICK IT

Onitsuka
Lovely ref'rees
Onitsuka
Lovely football
Woooooooooooooooooh
INJECTOR

tags: viral advertising web asics Onitsuka Tiger Japan Engrish joycore